You'll Realize One Day You Were Stressed Over Nothing

You have a presentation tomorrow? In a week? The idea still hasn't come? Panicking and feeling out of control? Crying, wailing, and prolonged sadness don't help! The creative process needs someone fully committed to it — someone confident in their mind and in the process itself. Just be confident, put your trust in God, and push forward… that's it?! Of course not! Confidence needs a source, a place to radiate from, a latent energy, a nuclear reactor inside you. And what is it? The brief plus research. The earlier you read the brief and truly understand it, the more ready you'll be to move to the next phase: asking questions and searching for the hidden truth and the underlying reasons. Once you close this chapter with integrity, sincerity, and conscience — and become the most knowledgeable person on the subject — your brain will start working in the background connecting all the dots and making breakthroughs. You'll feel a sense of psychological peace knowing you've done what was needed, and now it's time to do other things: start arranging the presentation, work on another project, sleep properly, or browse other teams' work and say, like Sheikha Ghada Al-Asimi would, "I want to play with you." And suddenly you'll find yourself sitting with your team, thinking and building a presentation that's truly impressive.