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The Secret Is in the Oil, the Secret Is in Afia

SCOPE OF WORK

  • Strategy
  • Creative Concept
  • Copywriting
  • Video Production
  • Social Media

INDUSTRY

  • Food & Beverage

YEAR

2025

Afia
The Secret Is in the Oil, the Secret Is in Afia

About

With Afia we said the secret isn't only in the tuna — the secret is in the oil, the secret is in Afia.

Challenges

◆ Inferred — for review

How do you spotlight an ingredient consumers usually overlook — the oil — and make it the message's hero?

Final thoughts

◆ Inferred — for review

Small details make the difference. The secret is in the oil, the secret is in Afia.

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