The Secret Is in the Oil, the Secret Is in Afia
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Food & Beverage
YEAR
2025


About
With Afia we said the secret isn't only in the tuna — the secret is in the oil, the secret is in Afia.
Challenges
◆ Inferred — for review
How do you spotlight an ingredient consumers usually overlook — the oil — and make it the message's hero?
Final thoughts
◆ Inferred — for review
Small details make the difference. The secret is in the oil, the secret is in Afia.
