The Family Loves You
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Food & Beverage
YEAR
2024
About
Because love isn't just a word. Al Aila rice translates the feeling: love is an act expressed by your favorite dish.
Challenges
◆ Inferred — for review
How do you tie an everyday food product to family emotion without overdoing it or losing credibility?
Final thoughts
◆ Inferred — for review
Love is cooked before it's spoken. The family loves you.
