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Who Steps Forward Lives On

SCOPE OF WORK

  • Strategy
  • Creative Concept
  • Copywriting
  • Video Production
  • Social Media

INDUSTRY

  • Insurance

YEAR

2024

Al Rajhi Takaful
Who Steps Forward Lives On

About

A campaign telling the stories of heroes who faced danger bravely and became symbols of honorable heroism, honoring the heroes we lost.

Challenges

◆ Inferred — for review

How do you honor heroes' sacrifices with a moving message worthy of them, without overstatement?

Final thoughts

◆ Inferred — for review

Those who step forward bravely, their legacy lives on. Who steps forward lives on.

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