It's Got Vegetable Kabsa
SCOPE OF WORK
- Strategy
- Creative Concept
- Songwriting
- Music Production
- Video Production
INDUSTRY
- Restaurants & F&B
YEAR
2023
About
A musical launch of a new Al Romansiah product: vegetable kabsa. #AlRomansiahHasVegetableKabsa.
Challenges
◆ Inferred — for review
How do you launch a new dish on a rich menu in a playful way that sticks?
Final thoughts
◆ Inferred — for review
A new dish served with a tune gets ordered by name. It's got vegetable kabsa.
