Alexa Gets You
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Technology
YEAR
2022
About
A promotional campaign in spontaneous local dialect highlighting Alexa's features for citizens' needs — weather, scheduling, even Quran recitation.
Challenges
◆ Inferred — for review
How do you bring a global assistant close to the Saudi user so they feel it truly gets them?
Final thoughts
◆ Inferred — for review
The real assistant is the one that gets you in your own dialect. Alexa gets you.
