Barq Has No Last
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Fintech
YEAR
2024
About
"Arriving last is better than arriving first while Barq beats you to it" — the key line of our campaign for the Barq digital wallet: it may be the last finance app, but the best one with no last.
Challenges
◆ Inferred — for review
How do you turn being the "last" app to enter the market from a weakness into a strength?
Final thoughts
◆ Inferred — for review
The last one who understands the game writes its ending. Barq has no last.
