We've Got His Back
SCOPE OF WORK
- Strategy
- Creative Concept
- Songwriting
- Music Production
- Video Production
INDUSTRY
- Fintech
YEAR
2025
About
Barq celebrated its own way — a national song blending poetry, melody and pride. In the voice of Abbas Ibrahim, "We've Got His Back" became an anthem for every Saudi who loves their nation.
Challenges
◆ Inferred — for review
How do you turn a fintech brand's National Day celebration into a song that transcends the ad and sticks as an anthem?
Final thoughts
◆ Inferred — for review
When pride becomes a melody, it lives in every chest. We've got his back.
