Saudi Arabia Is a Treasure

SCOPE OF WORK

Strategy
Creative Concept
Copywriting
Video Production
Social Media

INDUSTRY

Government & Culture

YEAR

2023

About

For Founding Day, with the Cultural Development Fund we showcased all the heritage customs and arts rooted for 300 years — considered Saudi's endless treasure.

Challenges

◆ Inferred — for review

How do you highlight the richness of cultural heritage in a way that shows it as a living treasure, not a museum?

Final thoughts