Arriving as Powder Is Better than Being Syrup
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Cafés & F&B
YEAR
2026
About
With Dunkin' we launched matcha powder with a message: arriving as powder is better than being syrup.
Challenges
◆ Inferred — for review
How do you highlight a product advantage — powder matcha not syrup — in a way that grabs attention and convinces on quality?
Final thoughts
◆ Inferred — for review
The authentic arrives as powder, not syrup. Arriving as powder is better than being syrup.
