A Dangerous App
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Finance & Fintech
YEAR
2026
About
With Emkan we launched a campaign saying the Emkan app is "dangerous".. for how easy and fast it is.
Challenges
◆ Inferred — for review
How do you turn a negative word — "dangerous" — into a feature that highlights the product's ease?
Final thoughts
◆ Inferred — for review
Its danger is in its ease. A dangerous app.
