The Sweet and the Bitter
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Cafés & F&B
YEAR
2021
About
With Half Million we launched a National Day video highlighting spontaneous moments with the Saudi people.
Challenges
◆ Inferred — for review
How do you tie a coffee brand to spontaneous national moments in a warm, close way?
Final thoughts
◆ Inferred — for review
The sweet and the bitter bring us around one cup. The sweet and the bitter.
