Jeddah Reads
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Government & Culture
YEAR
2024
About
The International Book Fair is a beloved destination. With the Literature, Publishing & Translation Commission we launched "Jeddah Reads," carrying the message: Jeddah and its people read.
Challenges
◆ Inferred — for review
How do you turn a cultural event into a popular invitation that makes reading a city's identity?
Final thoughts
◆ Inferred — for review
When a city reads, its people grow. Jeddah reads.
