A Nation That Races
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Government
YEAR
2023
About
For National Day, this campaign keeps pace with the many fields and paths in our lives — but the goal is one: keeping the nation in first place.
Challenges
◆ Inferred — for review
How do you turn "the race" into a national metaphor uniting all fields toward one goal?
Final thoughts
◆ Inferred — for review
All paths lead to first place. A nation that races.
