Start, Keep Going
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Government
YEAR
2023
About
With the Ministry of Sport we launched "Start.. Keep Going," an initiative encouraging the community to practice sport.
Challenges
◆ Inferred — for review
How do you motivate starting and sustaining a sports habit in a realistic, not idealized, way?
Final thoughts
◆ Inferred — for review
More important than starting is keeping going. Start, keep going.
