Customs Are Not New
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Real Estate & Giga-projects
YEAR
2025
About
With New Murabba we launched "Customs Are Not New," a campaign carrying Saudi families' customs from old times to today.
Challenges
◆ Inferred — for review
How do you tie a future project to authentic customs in a way that shows continuity rather than contradiction?
Final thoughts
◆ Inferred — for review
Authentic customs grow with us, they don't age. Customs are not new.
