We Are the People of Fragrance
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Beauty & Fragrance
YEAR
2024
About
The Saudi is a symbol of fragrance. In this ad for the new OSMA perfume, we proudly highlight that the people of fragrance are Saudis from the start.
Challenges
◆ Inferred — for review
How do you tie a product — perfume — to national identity in an elegant, non-literal way?
Final thoughts
◆ Inferred — for review
Authentic fragrance knows its people. We are the people of fragrance.
