Barjah Juice
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Food & Beverage
YEAR
2025
About
A new juice to refresh the summer. We launched Rani's "Barjah" with a light, colorful campaign — a taste that cools the heat and makes every sip a small celebration.
Challenges
◆ Inferred — for review
How do you stand out a summer drink in a crowded beverage market — in a way that feels refreshing, not just says so?
Final thoughts
◆ Inferred — for review
Refreshment isn't described, it's felt. "Barjah": a sip that cools things down.
