Delete the App
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Banking
YEAR
2024
About
With Riyad Bank we launched "Switch to the New" — meaning delete the old app and download the new one.
Challenges
◆ Inferred — for review
How do you convince a user to delete a familiar app and move to a new one, without making them feel a loss?
Final thoughts
◆ Inferred — for review
When the new is worth it, it's worth starting fresh. Delete the app, switch to the new.
