My Bank Gives Away Millions
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Banking
YEAR
2025
About
A line we all dream of hearing: "your current balance is one million riyals." We turned Riyad Bank's offer into a promise that gets closer with every deposit.
Challenges
◆ Inferred — for review
How do you turn a savings offer — numbers and terms — into a dream that touches people?
Final thoughts
◆ Inferred — for review
When saving is framed as a dream, it becomes a habit. A million, just one deposit away.
