Integrity Has an Address
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Government
YEAR
2024
About
With Riyadh Municipality for National Day, we showcased Riyadh's current landmarks alongside quotes from King Salman about old Riyadh and its limited means.
Challenges
◆ Inferred — for review
How do you play on the dual meaning of "Amanah" — the municipality and the value of integrity — in one national message?
Final thoughts
◆ Inferred — for review
From the Riyadh of yesterday to the Riyadh of today, integrity has an address.
