Don't Forget Your Prayer

SCOPE OF WORK

Strategy
Creative Concept
Copywriting
Video Production
Social Media

INDUSTRY

Consumer Goods

YEAR

2026

About

Amid the rush of holidays and travel, a quiet reminder of the most important appointment: prayer. With Sa'at Al-Fajr we built a message that travels with you wherever you go.

Challenges

◆ Inferred — for review

How do you remind people of prayer without preaching or bluntness, in a moment when their minds are on travel?

Final thoughts