Cancel the Anti-Smoking Campaign
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Government & Health
YEAR
2023
About
With the Minister of Health we launched "Cancel the Anti-Smoking Campaign" — because "quitting is in your hands.. #HelpUsHelpYou." For support call 937.
Challenges
◆ Inferred — for review
How do you grab attention for a smoking-cessation message with a reverse idea that motivates personal responsibility?
Final thoughts
◆ Inferred — for review
No one quits for you, quitting is in your hands. Help us help you.
