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Back to School for Men Too

SCOPE OF WORK

  • Strategy
  • Creative Concept
  • Copywriting
  • Video Production
  • Social Media

INDUSTRY

  • Consumer Goods

YEAR

2025

Sayyar
Back to School for Men Too

About

Back to school isn't only for the kids. Sayyar's shemagh gave fathers an elegant welcome to a season that's theirs too.

Challenges

◆ Inferred — for review

How do you put a brand into a season it isn't usually linked to — back to school — without feeling out of place?

Final thoughts

◆ Inferred — for review

Every return has its elegance, and the best welcome is the one that includes everyone.

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