Back to School for Men Too
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Consumer Goods
YEAR
2025


About
Back to school isn't only for the kids. Sayyar's shemagh gave fathers an elegant welcome to a season that's theirs too.
Challenges
◆ Inferred — for review
How do you put a brand into a season it isn't usually linked to — back to school — without feeling out of place?
Final thoughts
◆ Inferred — for review
Every return has its elegance, and the best welcome is the one that includes everyone.
