The First Man You Ever Knew
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Consumer Goods
YEAR
2025
About
He's the first man you ever knew and the last you remember on his day. A campaign with Sayyar restoring due regard to a day that shouldn't be forgotten.
Challenges
◆ Inferred — for review
How do you highlight a father's place in a way that reminds of his importance without seeming preachy?
Final thoughts
◆ Inferred — for review
The first man you knew deserves his day. The first man you ever knew.
