Thermal Against the Cold

Winter's creatures come out strange, and Sayyar's thermals set them straight — a playful campaign for winter thermal products.

◆ Inferred — for review

How do you market a functional product — thermal wear — with a tone that grabs attention without getting dull?

◆ Inferred — for review

Warmth is a need; the way you sell it is a choice. Sayyar thermal against the cold — its own way.