Our Nation, Their Nation

SCOPE OF WORK

Strategy
Creative Concept
Copywriting
Video Production
Social Media

INDUSTRY

Restaurants & F&B

YEAR

2023

About

Many hands help build the nation — some have been here over 20 years until it became home, others were born and lived here all their lives. Today we celebrate the nation together.

Challenges

◆ Inferred — for review

How do you broaden the meaning of belonging to include everyone who helped build the nation, sincerely and movingly?

Final thoughts