Don't Break It
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Culture & Education
YEAR
2023
About
An awareness campaign contrasting Arabs who don't speak Arabic with non-Arabs who master it.
Challenges
◆ Inferred — for review
How do you encourage pride in Arabic in a way that grabs attention without lecturing or scolding?
Final thoughts
◆ Inferred — for review
Your language is your identity, don't break it. Don't break it.
