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The Saudi Is First

SCOPE OF WORK

  • Strategy
  • Creative Concept
  • Copywriting
  • Video Production
  • Social Media

INDUSTRY

  • Giga-projects & Sport

YEAR

2025

Sports Boulevard
The Saudi Is First

About

Sports Boulevard said it simply: being first is our nature — in sport, generosity and lending a hand, the Saudi is always first.

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Challenges

◆ Inferred — for review

How do you turn the value of "being first" into a national message that unites sport with character?

Final thoughts

◆ Inferred — for review

Being first is a nature, not a claim. The Saudi is first.

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