Feelings from the Holy Sites
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Telecommunications
YEAR
2025
About
For Hajj season, with stc we launched a campaign documenting feelings unseen in reports — the feelings of employees who work with pride and see their service as more than just a job.
Challenges
◆ Inferred — for review
How do you play on the double meaning — "Mashaer" (feelings/holy sites) — to tie the Hajj location to its workers' emotion?
Final thoughts
◆ Inferred — for review
In the holy sites, feelings beyond documentation. Feelings from the holy sites.
