Mother's Day
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Telecommunications
YEAR
2025
About
For #MothersDay we asked: what if children rated their mothers in stc's employee performance reviews? A social experiment with a moment of recognition.
Challenges
◆ Inferred — for review
How do you turn a corporate tool — performance reviews — into an emotional experience honoring mothers?
Final thoughts
◆ Inferred — for review
No review does a mother justice. Mother's Day.
