Fool them
SCOPE OF WORK
- Design
- Copy
INDUSTRY
- Fintech
- Digital Payments
YEAR
2022
About
People are exposed to a lot of anti-fraud campaigns and most of these use scare tactics. As Saudis love to have a laugh at even serious matters. So, instead of scaring people with yet another fraud related campaign, we chose to do the opposite - by empowering and encouraging people to face the fraud head on.
An integrated guide containing a definition of the most prominent fraud methods and how to avoid them. In addition to a special section on “laughing at scammers”, suggested ways and means to crackle at them and waste their time..
Challenges
Even though there is increased awareness amongst people about online scams, fraudsters have also raised their game. stc pay wanted to educate people about these frauds, but in a way that would truly drive home the point.
Final thoughts
We told people to do what no one else has done before - Fool them, don't let them fool you! The launch film showcased Saudi people countering fraud attempts by having random conversations that would completely catch the fraudster by surprise. Then, we empowered people with a digital manual that educated them on how to deal with fraudster calls in a humorous way.
Whilst also highlighting different financial fraud methods and ways to protect against these attempts. The manual was then circulated online through whatsapp for better reach, and each page of the manual was turned into digital and social assets.
