It's About Being Here
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Government & Tourism
YEAR
2025
About
On the 95th National Day, the Tourism Development Fund sent a message to the world: it's not enough that they hear us, we want them to see us.
Challenges
◆ Inferred — for review
How do you turn a proud national message into a global invitation to come and see, not just hear?
Final thoughts
◆ Inferred — for review
It's not enough that they hear us — they need to see us. It's about being here.
