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People of Tourism 92

SCOPE OF WORK

  • Strategy
  • Creative Concept
  • Copywriting
  • Video Production
  • Social Media

INDUSTRY

  • Government & Tourism

YEAR

2023

Tourism Development Fund
People of Tourism 92

About

With the Tourism Development Fund, a National Day video expressing generosity, giving and hospitality — and, last but not least, the people of tourism.

Challenges

◆ Inferred — for review

How do you tie Saudi hospitality values to the tourism sector in a way that takes pride in its people?

Final thoughts

◆ Inferred — for review

Tourism starts with the generosity of its people. People of tourism.

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