The New Old Invention
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Food & Beverage
YEAR
2026
About
Vimto is a Ramadan ritual passed down across generations. Here we met it at a new moment — the rose flavor: a new invention carrying an old, familiar soul.
Challenges
◆ Inferred — for review
How do you introduce a new flavor without losing the familiarity Vimto built over decades — balancing novelty that intrigues with memory that reassures?
Final thoughts
◆ Inferred — for review
The new-old invention: a flavor that adds without erasing. That's how a brand grows — renewing itself while holding its root.
