Worth and an Identity with Firm Roots
SCOPE OF WORK
- Strategy
- Creative Concept
- Copywriting
- Video Production
- Social Media
INDUSTRY
- Food & Heritage
YEAR
2026
About
With Worth we tied heritage to identity in the Founding Day campaign "Worth and an Identity with Firm Roots," evoking the custom of Al-Sawwam dates as a bridge between the founding and Ramadan.
Challenges
◆ Inferred — for review
How do you tie a brand to cultural heritage — Al-Sawwam dates — in a way that smoothly joins the founding to Ramadan?
Final thoughts
◆ Inferred — for review
A strong identity has firm roots. Worth and an identity with firm roots.
